Elaine Floyd | AICPA ENGAGE 2020

Elaine Floyd

Director of Retirement and Life Planning, Horsesmouth
New York, NY

Elaine Floyd, CFP® Director, Retirement and Life Planning Horsesmouth LLC Elaine Floyd, CFP,® is the director of retirement and life planning at Horsesmouth, a New York-based company that helps financial advisors develop business, advise clients, and manage their practices. She is the author of Savvy Social Security Planning for Boomers and Savvy Medicare Planning for Boomers, two comprehensive training programs designed to educate financial advisors on the important government benefits available to clients when they retire. Elaine started her career in 1981 as a registered representative for a major wirehouse and received her CFP designation in 1986. After 20 years as an independent financial writer of books, articles, and white papers for the financial services industry, she joined Horsesmouth in 2008. Elaine is an authority on Social Security rules and strategies as a result of her intense interest in the subject and analysis of hundreds of cases which have been brought to her by Savvy Social Security Planning program subscribers. By popular demand she developed Savvy Medicare Planning for Boomers to help financial advisors guide their clients through the maze of Medicare rules, help them avoid late-enrollment penalties, and save on health care costs by understanding how private insurance works with Medicare. Elaine has been quoted in The Wall Street Journal, U.S. News and World Report, Kiplinger's Retirement Report, and Robert Powell's Retirement Weekly. In addition to speaking and consulting on Social Security and Medicare, she continues to write articles on financial and retirement planning for Horsesmouth, which reaches an audience of up to 20,000 financial advisors. She holds a bachelor’s degree in psychology from UCLA and currently resides in Bellingham, Washington