Sarah Dobek

President and Founder, Inovautus Consulting
Lafayette, CO

Sarah Johnson Dobek is a successful growth advisor to public accounting firms. Sarah works with entrepreneurial spirited professionals in accounting, law, consulting, financial services and other service-based companies to help them evolve. Sarah primarily works with firms that are looking to embrace or integrate digital media into their marketing mix, or elevate their current marketing efforts. Her unique background in marketing and knowledge of digital media allow her to deliver insightful, practical advice that guide organizations down the right path for achieving the growth they desire. Sarah’s ability to understand where an organization is starting, matched with her disciplined approach to best practices drive results for firms. Prior to starting Inovautus Consulting, Sarah was the Director of Marketing for a Chicago based accounting firm and the Director of Consulting Services at PDI Global. A leader in public accounting firm marketing, Sarah regularly speaks for professional service associations, at conferences, and at board meetings. She is also a regular contributor to Accounting Tomorrow and has authored or contributed to articles appearing in Accounting Today, CPA Society publications, the National Law Review, and Practical Accountant. Recent speaking engagements include: AICPA: Practitioners/Tech/AAM & Webinars; Enterprise Worldwide Network: International Conference Growth & Profitability Conference, Accounting Today. Having been named in “Top 100 Most Influential Person” by Accounting Today in 2013, 2014, 2016 and 2017 , Sarah is without a doubt glued in to the profession. Living and breathing it, she’s also a member of the Association for Accounting Marketing, (AAM) and the CPA Consultants Alliance. Follow Sarah's most recent blog posts at