Cheryl Gravis Wipper is vice president of communications, brand and reputation for the Association of International Certified Professional Accountants. She leads the organization’s brand, awareness, and reputation areas, championing consistent and vibrant global brand experience for members and customers. Her role encompasses a broad range of communications disciplines including executive, organizational and brand communications, international public relations, content, social platforms, advertising, creative services and brand management. It also includes oversight of multiple organizational channels. Collectively, her team has received more than 200 awards. She lives in New Jersey with her husband, 2 teenage daughters and 2 rambunctious dogs. When she’s not reading, writing or imagining new ways to advance brands, she is in the kitchen cooking for her family and friends.