In the wide world of marketing, Ronelle Sellers has pretty much seen and done it all – from trucking in ten tons of sand and creating an eight foot tall storybook for an in-mall promotion to coaching introverted accountants on the finer points of self marketing. From the start of her career as an intern in the marketing department of the Tennessee Aquarium, during its grand opening celebration, to her seven-year stint as a shopping center marketing director for CBL & Associates, Ronelle’s wheels constantly turn with innovative marketing ideas. Nothing thrills her more than developing results-driven marketing campaigns. She has spent the last 18 years as the Director of Marketing for Henderson Hutcherson & McCullough, helping the Firm develop individual and niche marketing plans as well as a marketing rewards program. During her tenure the Firm has achieved nine national accounting marketing awards. While she is still responsible for the marketing activities of HHM, she founded Southside Creative in 2007, to help foster her desire to help others, and has spent the majority of her career dedicated to promoting the City’s newest entrepreneurs. With over 25 years of in-house marketing and public relations experience, Ronelle brings a true partnership perspective to an agency setting. As an expert task juggler, Ronelle enjoys volunteering for several non-profit organizations, serving as Chair of the Chattanooga Women’s Leadership Institute. She chaired the Small Business of the Year Awards for the Chattanooga Area Chamber of Commerce five years, chaired the Chamber’s Membership committee as well as the Small Business & Entrepreneurship committee, and was on the steering committee to launch the Women’s Entrepreneur Symposium. Always up for a new challenge, Ronelle participated in Dancing with the Chattanooga Stars in 2015, raising over $20,000 for the Youth Service program. She was was named a Chattanooga Woman of Distinction by the American Lung Association in 2016, and was most recently named an Unbought and Unbossed honoree by Girls Inc. of Chattanooga.