Over the course of our careers, there have been many changes impacting CPA firms. Some of those changes were positive and some were negative. Over the past few years we have seem more and more people are writing about the gloom and doom and eventual downfall of the CPA firm. This session builds upon our belief in the tremendous future potential of all CPA’s working in firms. Our potential is limited only by our inability to see it and to grab on to it to facilitate a culture change that reflects what the firm can be.
This session discusses the following 5 attributes that a firm must nurture and enhance to successfully manage and drive change in a firm. This session will link these attributes with practical approaches that consider the importance of coordination with the firms, people, process and systems. Those 5 attributes are: 1) Relevance, 2) Quality, 3) Business Mindedness, 4) Empowerment, and 5) Innovation.
1) Participants will understand the importance of the dynamic of firm culture and its impact on driving change
2) Participants will learn practical approaches to managing and driving positive change in their firm