Forrester’s data shows that insights-driven firms are 39% more likely to report year-over-year revenue growth of 15% or more. It is projected that the collective revenues of the top 30 insights-driven companies will be $1.8 trillion in 2021, which means they will be taking this business away from their less data and insights savvy competitors.
Insights-Driven Businesses Set The Pace For Global Growth, Forrester, 2017
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Companies looking to succeed must take their data practices to the next level by becoming insights
driven; using data to inform all key business decisions, to ensure that they remain relevant and
successful in the future.
1) The Maturity model – identify where you are on the journey to becoming insight- driven
2) Data quality and the importance in having a single trusted source
3) Managing the cultural aspects of moving towards an insights-driven business