As the accounting profession continues its transformation in the face of technological evolution, Data & Analytics emerges as a viable new area of subject matter expertise. How your firm learns to leverage big data and benchmarking tools can be the driving force you need to expand advisory services. But saying it is one thing – doing it is quite another. This session will consider how to leverage behavioral economics and I/O Psychology to infuse organizations with skill acquisition, new tools and new practices, enabling the accounting profession to transition to a new era of value creation for clients.
1) Develop a general understanding of behavioral economics and how they can be applied to drive a broader consulting mindset
2) Discover how to find and incorporate big data and benchmarking tools
3) Gain a better understanding of compensation benchmark data and how it can be added as a consultative tool
4) Use cases for how big data can be practically applied to advise clients across varying company sizes and verticals