As Google continues to dominate the customers digital journey, as well as provide valuable resources for marketers, make sure you are up to date on the latest and greatest. In this session, we will explore what every firm should have their Google Toolbox. Topics covered will include:
• Full-funnel marketing opportunities in Google Ads
• Effective targeting strategies
• Leveraging Google Analytics for ROI
• Establishing meaningful KPIs
• What's Next from Google? - Voice Search, Behavioral Marketing and more!
1) Gain deeper understanding of the hottest topics in Google brands should be considerate of now and as they strategize for 2019.
2) Learn actionable takeaways to help brands to leverage the most sophisticated options and predictive tools within Google to meet users' needs early and often – including before they even begin to search.