AI has made it possible for marketers to accomplish tasks they've been talking about for decades. In this presentation, I'll discuss how you can tackle three essential firm-growth goals, including marketing campaign performance, sales and revenue impact, and customer loyalty, using AI resources. Leveraging crowd-sourced knowledge, they'll be examples of how to increase efficiencies and to unify data from disparate sources, automate and future-proof data models for scale, and reduce optimization cycles.
1) Identify AI tools to help you increase efficiencies within your firm and impact growth
2) Plan your strategic approach to tackle the three, essential firm-growth goals
3) Pinpoint crowd-sourced information to make informed decisions