One of the hardest stages for content marketing is the Decision stage — actually converting visitors to take action on an offer or to request an RFP. This session will focus on strategies to improve conversion, including identifying the actions that you want visitors to take once they arrive at your site and the gaps you may have in your campaigns that fail to move potential clients from Awareness and Consideration to Decision. We will use examples of actual campaigns to help participants map out their own inbound marketing strategy for conversion, discuss follow-up touches that bring buyers back to the table, and determine when it's timely to have partners engaged in outreach and closing.
1. Attendees will leave with an inbound marketing strategy map that focuses on the right conversion tactics for their firm.
2. Deep dive and creation of content that applies to the conversion stage of inbound marketing
3. Fill gaps in the inbound marketing approach that support conversion and real prospects
4. Tie marketing efforts to conversion ROI to justify digital focus