Sessions | ENGAGE 2020

Saturday, June 8 2019

6/8 12:30PM6:00PM

PFP19101A. Building a Tax and Financial Planning Advisory Business Workshop - Day 1

Michael Goodman - President, Wealthstream Advisors, Inc.
Jean Luc Bourdon - Wealth Advisor, Lucent Wealth Planning,LLC
Brooke Salvini - Principal, Salvini Financial Planning
Ellen Bruno - President, Compliance Advisor Professionals,LLC
Susan Tillery - President , Paraklete Financial,Inc.
David Stolz - President, Stolz and Associates P.S.

Individuals, families and business owners have changing expectations of their trusted adviser. They expect their adviser to be a primary point of contact who can integrate their financial needs throughout their lives. CPAs are perfectly positioned to do this. Stepping into an expanded role to offer tax and planning advisory services requires foundational knowledge, responsiveness to changes and enthusiasm for the opportunities that await. If you’re up for the challenge, this two-day seminar will give you all the tools you need to get underway in tax and planning advisory services. Get ready to: • Learn about the future of services to individuals • Explore numerous business models • Learn from CPAs who have built practices that provide the highest client value • Learn tips to effectively communicate with clients use case study examples • Hear from compliance, technology and practice management experts • Gain expert guidance you need to be successful in providing PFP services Day 1 Topics Include: • PFP Business Models: True Stories from Sucessful CPAs • Regulatory and Compliance Issues This workshop is not part of the all access pass, and will not be offered virtually.

Sunday, June 9 2019

6/9 8:00AM5:00PM

PFP19101B. Building a Tax and Financial Planning Advisory Business Workshop - Day 2

Michael Goodman - President, Wealthstream Advisors, Inc.
Joel Bruckenstein - President, Technology Tools for Today (T3)
Jean Luc Bourdon - Wealth Advisor, Lucent Wealth Planning,LLC
Brooke Salvini - Principal, Salvini Financial Planning
Susan Tillery - President , Paraklete Financial,Inc.
David Stolz - President, Stolz and Associates P.S.
Deborah Fox - CEO & Founder, Fox Financial Planning Network
Dirk Edwards - Edwards Consulting LLC

Individuals, families and business owners have changing expectations of their trusted adviser. They expect their adviser to be a primary point of contact who can integrate their financial needs throughout their lives. CPAs are perfectly positioned to do this. Stepping into an expanded role to offer tax and planning advisory services requires foundational knowledge, responsiveness to changes and enthusiasm for the opportunities that await. If you’re up for the challenge, this two-day seminar will give you all the tools you need to get underway in tax and planning advisory services. Get ready to: • Learn about the future of services to individuals • Explore numerous business models • Learn from CPAs who have built practices that provide the highest client value • Learn tips to effectively communicate with clients use case study examples • Hear from compliance, technology and practice management experts • Gain expert guidance you need to be successful in providing PFP services Day 2 Topics Include: • How to Get Started • Practical Approach to Client Meetings • Technology Topics for PFP • Business Model Roundtables • The Financial Planners' Retainer: A Compensation Model that Works • Presenting and Communicating a Financial Plan to Your Clients • Next Steps: Practical Advice from the Panel and Q&A This workshop is not part of the all access pass, and will not be offered virtually.

6/9 1:00PM5:00PM

PFP19102. Igniting Your Team’s Performance Through Likability Levers

Arel Moodie - President, CSP - Art of Likability

In this highly interactive and engaging presentation your team will be taken to a new level that creates a working environment which breeds productivity and positivity. By using “Likability Levers” to push your team forward, this presentation will bring to life hands-on, actionable strategies and new philosophies that are simple to understand, but most importantly quick, easy and fun to implement. This presentation will leave you with a deep understanding of what drives us as humans, so you can evaluate what drives your specific team and how to better connect with your clients. With this knowledge in hand, along with your “Likability Levers”, you can create and foster a working environment and client interaction outcomes that you have only dreamed about. We are going to laugh, we are going to learn and we are going to have fun, so you leave charged up and ready to make your dreams… YOUR REALITY!

Learning Objectives
1) Achieve a unique and new way of understanding around teamwork and client interaction that not only works…but THRIVES, and how most companies miss this crucial mark.
2) Gain brand-new insight into your current team regardless of how long you have worked together by learning to recognize what makes everyone tick, to immediately drive better communication and trust both internally and with clients.
3) Obtain strategy to create a more likable work environment where your team looks forward to showing up and doing their absolute best, thus creating a rock-solid foundation that allows your client service and satisfaction to soar and your revenue to rise. These are real-world solutions that drive quantifiable outcomes for how your team works together to create a better hiring process, better work environment and ultimately a better experience for your clients.

6/9 2:45PM4:00PM

PFP19001. (Repeat of ENG1936) A First Look at IRA Life Expectancy Payout Changes Under the "Secure Bill" and the Best Ideas so Far (PFP, EST, TAX)

In the biggest bill for retirement planning in years, Congress is poised to change the law for life expectancy payouts to either a five- or ten-year payout. This legislation has strong bipartisan support and is supported by the President. Advisors, CPAs and lawyers will need to quickly pivot with innovative strategies for this new paradigm. If you wait until this bill is signed before beginning to pivot you will miss the 2019 planning opportunities. This class will cover: 1) Understanding the change in life expectancy payouts on traditional and Roth IRAs 2) Impact of the loss of deferral and bracket compression on wealth transfer planning 3) Using CRTs to maintain deferral and bracket management - the law and the math 4) Roth conversions for better bracket management and greater wealth transfer 5) Designing IRA trusts and the terrible payout result with RMD conduit trusts - the law and the math 6) Using IRA trusts in low tax states to achieve state tax savings by avoiding or delaying the state taxation of the lump sum payout 7) Using single life insurance to enhance bracket management - the unbiased math 8) Using Second-to-Die insurance to increase wealth transfer 9) Urgent action steps for ill and dying clients including avoiding conduit trusts and using out of state trusts. 10) Charitable strategies for the mass-affluent and the wealthy

6/9 4:10PM5:00PM

PFP19SS01. Intersection of Tax-Smart Investing & Wealth Management Planning, presented by HD Vest

It is a fundamental belief that every investment decision is also a tax decision. Retirement planning, investments, education planning, legacy planning, and life insurance are all parts of a wealth management plan that have tax consequences. As a CPA, helping clients make tax-smart investment decisions within wealth management plans can help revitalize both your practice and your client relationships while minimizing client tax liabilities.

Learning Objectives – Attendees will leave this session
1) Understanding the importance of integrating tax planning and wealth management planning into one comprehensive conversation with clients throughout the relationship
2) Discovering that there are tools that can help advisors communicate the importance of tax-smart investment strategies to help clients make better decisions to minimize taxes as part of their wealth management plan

6/9 5:10PM6:00PM

PFP1901. Economic Update Followed by the presentation of the Standing Ovation Award Winners

Anirban Basu - Chairman and CEO, Sage Policy Group, Inc.

This presentation provides detailed discussions of global, national and regional economies using the most up-to-date data available. Special attention is invested in critical elements of economic life, including the performance of financial, labor, and real estate markets. At the end of this presentation, audience members will:
1) Understand the myriad ways in which global economic dynamics are impacting the U.S. economy.
2) Understand which industries are expanding the fastest in America.
3) Understand how policymaking continues to shape economic outcomes in the U.S.
4) Understand the primary sources of risk to the current expansion cycle.
5) Understand key factors shaping the U.S. economic outlook in the near and far terms.

Monday, June 10 2019

6/10 7:00AM7:50AM

PFP19ER01. Planning for Health Care Costs in Retirement

Jacklin Youssef - Senior Wealth Planner, Vanguard

Academics and industry experts have placed a spotlight on health care costs that US households can expect to incur during retirement. Most Americans understand that annual heath care costs have been growing faster than inflation, and they are also cognizant that they will likely consume more health care services as they age. As a result, pre-retirees and retirees are concerned about how health care costs will impact their retirement, and how they will pay for them. To better understand the financial planning implications of annual health care costs and long-term care expenses, Vanguard has partnered with Mercer Health and Benefits to develop a proprietary model to forecast the range of health care costs for pre-retirees and retirees. This session will address the research and planning considerations for health care and long-term care expenses in retirement.

Learning Objectives:
- The participant will gain an understanding of the new model developed by Vanguard and Mercer Health and Benefits forecasting health care costs for US retirees. The model proposes several changes to the way health care costs are typically discussed and modeled when planning for retirement.
- In addition, the session will emphasize the considerations impacting the annual health care costs including health status and risk, employer subsidies, Medicare coverage choices, retirement age, geography and income in retirement.
- Lastly, long-term care costs represent a unique and distinct planning challenge that should be taken into account separately.

6/10 7:00AM7:50AM

PFP19ER02. Alternative Fee Structures

Matthew Jackson - Principal, Dialektic

In this session, we will build on the session from last year, where we examined an approach to improving the link between fees and value. The approach to pricing innovation depends on the target client segment. Advisers looking to target non-traditional clients (e.g. younger clients, clients who wish to manage their own assets) must innovate on the price metric. Advisers who wish to remain focused on traditional HNW clients have to work harder to define and regulate the value they deliver to clients of different sizes. In this session, we will summarize our latest thinking on these two approaches, including a summary of the key points that advisers must consider when undertaking innovations of this kind. Learning Objectives:
1) Understand the options open to advisers who want to take an innovative approach to linking fees and value
2) Learn the key considerations involved in each alternative pricing strategy

6/10 7:00AM7:50AM

PFP19ER03. Integration of Behavioral Finance with Options

Michael Turvey - Senior Strategist, TD Ameritrade Institutional

Financial advisors have long used options to create specific outcomes for clients, whether they be income-oriented or to protect capital. This session will focus on how specific strategies and simplifying complex concepts can be useful in shaping investor behavior. Learning Objectives:
1) Explain how options can create defined outcomes in portfolios
2) Identify strategies that positively influence investor behavior

6/10 7:00AM7:50AM

PFP19SS02. The Truth About Annuities: Dispelling the Myths and Misconceptions - Sponsored by Prudential Annuities

Brandon Buckingham - VP, Advanced Planning, Prudential

Annuities have had their share of detractors over the years. The reality is annuities currently serve a critical purpose for millions of Americans – adding a level of security, while helping alleviate some of the financial worry for the future. This presentation will address:
1) Common objections to annuities including cost, complexity, liquidity and tax considerations
2) The benefits of annuities including a discussion of some of the protective features offered by annuities today
3) The value of incorporating guaranteed income into a comprehensive retirement income plan.
Learning Objectives:
1) Provide several actionable talking points to help advisors understand and overcome common objections to annuities and start the important conversation about retirement income planning
2) Help inform investors to be in a better position to determine whether an annuity makes sense as part of their overall financial plan

6/10 8:00AM8:50AM

ENG19K001. The View from the IRS

Charles P. Rettig - Commissioner, Internal Revenue Service

Join Charles Rettig as he discusses his opening months as IRS Commissioner. He will touch on:
- His top priorities
- The impact of TCJA
- IRS Modernization efforts
- How AICPA members can work with the IRS to help improve the nation’s tax system

Learning Objectives:
1) Learn the current issues of the IRS so you can better serve clients
2) Learn the intricacies of the relationship between the IRS and the accounting profession

6/10 9:05AM10:45AM

PFP1902. Retirement Assumptions

Michael Goodman - President, Wealthstream Advisors, Inc.
Bob Veres - Editor, Inside Information
Brooke Salvini - Principal, Salvini Financial Planning

With 10,000 baby boomers retiring every day for the next decade, now more than ever is a critical time to give thoughtful consideration to the variables playing a role in retirement planning advice. This dynamic panel of experts led by moderator Bob Veres will actively explore how current client trends along with the changing landscape impact key assumptions including investment returns, inflation, longevity/life expectancy, spending (and changes over time) and Social Security. Learning objectives: 1. Gather information about key variables and assumptions that impact clients who want to retire. 2. Uncover the latest methodology and studies which lead to informed assumptions. 3. Gain knowledge as to what your peers and other leading professionals are planning for in retirement forecasting.

6/10 9:05AM10:45AM

PFP1903. Financial Planning Software

Joel Bruckenstein - President, Technology Tools for Today (T3)
Dan Latham - Account Manager, PIEtech,Inc.,creator of MoneyGuidePro
Pietro LaGreca - Vice President Enterprise Solutions, Right Capital
Tony Stich - Chief Operating Officer, Advicent
Lisa Graham - Director, Product Management, eMoney Advisor

There is a revolution taking place in how advisors provide financial planning advice to clients, and how financial planning software is evolving. Join FinTech expect Joel Bruckenstein, and a panel of industry experts as they discuss the evolution of financial planning advice and the software that supports it. Objectives:
1) Learn about the changes taking place in how financial planning advice is provided.
2) Understanding the challenges that the next generation of clients wants advisors to solve for
3) Explore new financial planning techniques 4. Understand how software is evolving to support the evolution of financial advice

6/10 9:05AM10:45AM

PFP1904. College Planning For Every Client

Brian Boswell - President, Founder, 529 Expert,LLC
Erik Jimenez - Sr. Policy Director, Nevada State Treasurer's Office

This session will cover 2 parts.

In part 1, a brief overview will be provided of investing for higher education, and an update on changes happening in the legal and political landscape. Then we will dive into conversations you should be having with every client in every age group about college planning.

The second part of this presentation will be focused on the ABLE savings program, which allows people with disabilities to open tax advantaged savings accounts that do not count against income limits for government benefit programs. This presentation will provide CPA's and other professionals with an additional tool to help people with disabilities and their families save for the future.

By the end of this session participants will:
1) Have an excellent understanding of the benefits of 529 plans, as well as how to discuss college savings with your clients.
2) Learn about the benefits of the ABLE Savings Program.
3) Be provided with an additional tool for people with disabilities to save for the future.

6/10 9:05AM10:45AM

PFP1905. Factors Affecting Valuations of Smaller Businesses

Chris Lucas - Owner, Lucas Valuation Group

In this session, we will discuss complexities associated with valuation of small and lower middle market businesses in the context of the business owner’s objective to monetize wealth stored in the company. We will consider an overview of appraisal methods, adjustments commonly required in small business valuations and issues that can interfere with realization of the appraised value in an actual sale transaction. Finally, we will discuss how financial professionals can assist their business owner clients to maximize the value of their business interests. This session is relevant to financial professionals who work with owner managed businesses.

Key learning objectives include increased understanding of:

• Important valuation elements
• Mechanical adjustments peculiar to small business valuations
• Business issues peculiar to small business valuation
• The importance of the financial professional’s roll in transition planning

6/10 9:05AM10:45AM

PFP1906. Is that new insurance policy really suitable for your client? Your state insurance department may be the one asking!

Barry Flagg - President, Founder & Inventor, Veralytic
Martin Flaxman - Regional Director, Windsor Insurance
Marc Minker - Managing Director, CBIZ MHM,LLC
Michael Niemann - Executive Director, EY

New York recently issued a Best Interest Rule for life insurance that looks like a leading indicator for other states as well. This new Regulation 187 re-defines the meaning of “clients’ best interests” to be more like the AICPA Code of Professional Conduct. However, several of the largest life insurance producer groups are fighting AGAINST such a clients’-best-interest standard. Come learn how to use the NY Best Interest Rule as a “checklist” for advice about life insurance whether in New York or not. Learning Objectives: 1) Understand how the new suitability rules will HELP you and your clients 2) Become a proactive advisor even if life insurance is not your specialty

6/10 11:15AM12:05PM

PFP1909. Practical Issues in Portfolio Structuring and Management: a Strategy Update

Tom Trainor - Managing Director, Hanover Private Client Corporation

There have been many developments over the past decade in how private client investment portfolios are structured and how investments should be managed. These changes include an increase in the availability of asset classes that were previously only available to institutional investors. This session will provide a theoretical framework for analyzing and structuring investments for private clients. It will include an update on a number of the developments and advances that have occurred, review the practical usage of some of the additional asset classes and discuss how, from a practitioner's perspective, these advances and asset classes can be implemented in advising private clients and managing their assets and investment portfolios. This will be an intermediate to advanced session that will be of interest to asset allocators, investment managers and private client and family offices advisors. Learning Objectives: 1) Update on developments and changes in the theory and practice of asset management for private clients. 2) Update on the availability and the practical usage of non-traditional asset clients for private clients.

6/10 11:15AM12:05PM

PFP1910. P&C Insurance Review for the Financial Planner

Patti Clement - Senior Vice President, Hub International

As a financial planner, one of the many important aspects of a portfolio that needs to be addressed with care is making sure clients and their families are properly insured to protect their homes, cars, most prized possessions, and overall current lifestyle. During this session, Patti Clement, Senior Vice President of leading global insurance brokerage, HUB International, will review the latest trends in the personal insurance property and casualty market; how to work with your clients to ensure they have the right coverage to fit their unique needs; uncovering any hidden or commonly overlooked exposures; adapting to today’s current landscape including erratic weather patterns, the Me Too movement and much more. Learning Objectives:
1) A detailed overview of commonly purchased lines of insurance coverage for individuals.
2) Current state of the insurance marketplace for personal lines.
3) Insight on commonly overlooked exposures. - Case study examples of how working with the right insurance broker can greatly benefit a financial planner and in turn their clients.

6/10 11:15AM12:05PM

ENG1901. Estate Planning for IRAs (EST, PFP)

Jeff Levine - Director of Advisor Education, BluePrint Wealth Alliance /

Despite the fact that Americans hold nearly $30 trillion in retirement assets, and that those assets often make up a substantial portion of an individual’s net worth, IRAs and other retirement accounts continue to be ignored or insufficiently addressed within many estate plans. Left unaddressed, this planning gap can result in unnecessary taxation, the loss of valuable tax deferral, exposure of assets to “angry” creditors, and other harmful, wealth-sapping effects. The flip side of that coin, however, is that advisors who take proactive steps now to address the unique estate planning issues retirement accounts present can add substantial value for clients, and can effectively position themselves for the veritable tsunami of retirement assets that will be transitioning between generations in the coming years

1) Gain an understanding of post-death payout rules and analyze the planning strategies beneficiaries can use to make the most of their inheritance
2) Learn the key rules that apply when naming a trust as the beneficiary of an IRA
3) Understand how to choose the “best” way for a surviving spouse to handle retirement assets
4) Explore the surprisingly complex interaction of state and Federal laws governing retirement account property rights

6/10 11:15AM12:05PM

PFP1907. Successes and Failure with Mergers

Philip Palaveev - CEO, The Ensemble Practice LLC

More and more firms are engaging in mergers and acquisitions as a strategy for growth and entry into new markets. Mergers can be a powerful strategy but they can also be an invitation for disaster. We will review the practical experience of the industry in identifying the right merger partners and facilitating integration. 1) Determine if engaging in a merger is the right strategy for your firm or practice 2) Developing criteria for the right merger candidates 3) Creating a strategy for successful integration

6/10 11:15AM12:05PM

PFP1908. Why Trusts (Still) Matter

Dan Rubin - Partner, Moses & Singer LLP

With a federal basic exclusion amount of $11,400,000 per person, and further inflation adjustments coming every January 1, the uninformed might wonder whether trusts are still relevant in planning. For the thoughtful and informed advisor, however, there is no question but that trusts remain the vehicle of choice for most clients. Consider, for example, that even beyond the scheduled sunset of this generous exclusion on January 1, 2026 (as well as the fact that a significant minority of states still impose estate taxes at much lower thresholds), trusts can protect against creditors, ensure professional investment management, limit overspending by immature beneficiaries, and allow the grantor to designate who might benefit from his or her largess. These points, as well as a number of other benefits to the continuing use of trusts in planning will be explored in detail in this session. Learning Objectives:
1) Attendees will learn how trusts can be beneficial in furthering clients' planning objectives, beyond simply saving estate and generation-skipping transfer taxes.
2) Attendees will learn the various alternative ways of structuring clients' trusts to achieve these planning objectives, including the positive and negative considerations for each such alternative.

6/10 1:30PM2:45PM

ENG19K01. The Fat Tail: The Power of Political Knowledge for Strategic Investing

Ian Bremmer - President & Founder, Eurasia Group and GZERO Media

The fallout from the still-unfolding global financial crisis provides several perfect examples of "fat tail" risk, those that flow from the low-probability, high-impact events that generate upheaval more often than we think. Bremmer shares with audiences how an understanding of the political dynamics generated by the financial crisis helps us forecast market risks, why politics matter more than ever for market performance, why the world's wealthiest countries have begun to behave like emerging market states, and what all this means for investors and companies.

At this presentation audiences will learn:
1) The risks that flow from low-probability, high-impact the global financial crisis
2) Why politics matter more for the performance of markets and for issues ranging from defaults to nationalization to regulatory reforms
3) Why developed states are behaving more like emerging markets
4) The shift from New York, Shanghai, and Mumbai to Washington, Beijing, and Delhi—and the risks that this trend creates

6/10 3:05PM3:30PM

ENG19TZ01. Future-Proofing Your Clients for Success – Accounting for Growing Companies (PST, PFP)

John Silvani - President & CEO, Gravity Software

Gravity Software is positioned for clients that have outgrown entry level systems like QuickBooks. Participants will learn how to meet the needs and bring more efficiencies to their clients with a cloud based accounting system developed specifically for growing companies. Topics include working with multiple companies, managing revenue recognition and contract billing situations. Accountants working with companies of more than 25 employees should attend to see how they can bring more value to their clients.

6/10 3:05PM3:30PM

ENG19PV01. Data Analytics Learning Program

Ashley Matthews - Senior Technical Manager - Professional Development, Association of International Certified Professional Accountants

With the deluge of data being collected by organizations and the desire to unlock meaningful business insights, data analytics is not just a trending topic, it is a critical skillset for success in today's business environment. To get the most out of data sources, enterprises need to have a team(s) with strong analytical skills to successfully unlock hidden organizational value. Given the shortage of talent to meet this growing demand, there is vast opportunity for accounting and finance professionals to expand their existing analytical skills to meet this need.

Join this session to learn about the AICPA's Data Analytics Learning Program

6/10 3:45PM4:35PM

PFP1911. How to Motivate and Retain Talent

Philip Palaveev - CEO, The Ensemble Practice LLC

Advisory firms are most of all teams of people - people whose motivation and performance determines the success of any strategy. This session will explore what motivates professionals and what are the managerial, cultural and financial tools that a firm can use to create better motivation and retention amongst its professionals. 1) Discuss what motivates professionals 2) Determine what motivational tools are available and practical Examine the role of bonuses and incentives in creating motivation 3) Look into the relationship between career development and retention

6/10 3:45PM4:35PM

PFP1912. Thinking Differently about Diversification

Larry Swedroe - Director of Research, Buckingham Strategic Wealth and the BAM Alliance

The 1992 Journal of Finance publication of Eugene Fama and Kenneth French’s seminal paper, “The Cross-Section of Expected Stock Returns,” changed the way we thought about the diversification of portfolios. Prior to then, investors had lived in a single-factor world, with market beta as the sole equity factor. Market beta measures the sensitivity of the equity risk of a stock, mutual fund or portfolio relative to the risk of the overall market. Today, there are 600 factors identified in financial literature. How do we know which ones we consider for investment? This presentation will give you some tools to help understand and explain this brave new world of factor-based investing. The presentation is based on the book by Larry Swedroe and Andrew Berkin, "Your Complete Guide to Factor-Based Investing." This session will provide attendees with not only the factor criteria of diversification, but also the factors that meet the criteria. Participants will learn the characteristics of high-quality stocks and time series momentum.

6/10 3:45PM4:35PM

PFP1913. Alternatives for LTC Options

Chris Means - Principal, Pinnacle Planning, LLC

This session will educate on Long Term Care (LTC) insurance. Topics will include LTC basics, costs for care and policy types. This topic is very timely as the media gives it much attention and clients are asking about this type of coverage. Much time will be spent on hybrid policy types as this is the fastest growing and most requested type of coverage. Learning Objetives:
1) Attendees will learn the basics of LTC insurance.
2) Attendees will get root knowledge to be able to communicate the need for LTC coverage and solutions to meet their needs and objectives.

6/10 3:45PM4:35PM

ENG1902. Advising Clients through Life's Toughest Times (EST, PFP)

Amy Florian - CEO, Corgenius

You know what to do with money. How many times do you wonder what to say to the client? When clients cope with death, divorce, retirement, empty nest, or other life transitions, what you say and do in the office has more influence on your client relationship than your financial savvy ever did. Understand how to answer the dreaded “bad news” phone call, the unique issues that your clients face and the best ways to communicate at appointments and on the phone. Find out how to handle a crying client and whether the stages of grief are applicable. Gain skills to deal with irrational fears, bring humor into meetings, and help clients make wise decisions in the midst of loss. Walk away with practical, proven strategies that you can implement immediately. Learning Objectives:
1) Learn the most important principles of grief support, what questions to ask a grieving client, and how to support clients in transition without intruding into their personal lives.
2) Reinforce the value of life insurance and gain some tips on introducing the topic to clients.
3) Understand why the “stages of grief” are insufficient knowledge and what to expect instead from grieving clients and family members.
4) Gain skills for handling client fears, establishing empathetic bonds, and building long-term loyalty.
5). Learn what to say at funerals and services to offer genuine comfort to clients.
6) Develop a variety of ways to supportively follow up in the year after a death in a client’s family, including what to write in a condolence card.
7) Discover how to check in with clients on the level and type of support you are providing.

6/10 3:45PM4:35PM

ENG1903. Roth IRA Conversion After the TCJA (PFP, EST)

Steve Bigge - Partner, Keebler and Associates, LLP

With the passage of the TCJA, Roth IRA conversions have once again become popular. While many professional advisors know about the basic rules of Roth IRAs, they do not understand the economic/tax intricacies associated with them. Unfortunately, failure to understand the mathematical fundamentals of Roth IRA conversions can lead to making disastrous decisions. However, with a good working knowledge of the quantitative “forces” which impact Roth IRA conversions, professional advisors will be able to give cogent, straightforward advice to their clients.

Learning Objectives:
1. Reasons to convert to a Roth IRA
2. Taxation of Roth IRA conversions
3. Taxation of Roth IRA distributions
4. Mathematics of Roth IRA conversions
5. Recharacterizations
6. Estate tax considerations
7. “Stretch” Roth IRAs • Using insurance to preserve post-death “stretch-out”
8. Tax-sensitive withdrawal strategies

6/10 3:45PM4:35PM

ENG19OV01. Association and Startup Accelerator: Investing in Innovation

Kacee Johnson - Strategic Advisor,
Blaine Bertsch - Co-Founder and CEO, Dryrun
Mark Brooks - Associate Director, Innovation & Strategic Partnerships, Association of International Certified Professional Accountants
Judie McCarthy - Co-Founder, Client Hub
Jotham Ty - Founder and CEO, Gappify

The Association (unified voice of AICPA & CIMA) and launched a shark-tank style startup accelerator two years ago with a focus on FinTech and EdTech. Its purpose is to foster innovation in the profession and provide members, the Association, and more visibility into disruptive trends and emerging technologies. In this session, you will hear from the 2019 cohort – 3 startup companies that have a leading role in client workspace solutions, cash flow management and accounting task automation.

During this session you will:
1) Discover trends in FinTech that are impacting the profession and your role
2) Hear from the front lines of disruption
3) Learn about the 3 startups that are members of the second cohort of the Association and Startup Accelerator -
4) Get inspired to rethink how you can leverage financial and educational technology.

6/10 4:50PM6:05PM

ENG1904. Situs Selection for Income Tax Purposes (EST, PFP)

Kristen Simmons - Member, Oshins & Associates LLC

With high estate tax exemptions, income tax planning with trusts has become a high focus of estate planners. This presentation will cover the choice of trust situs selection for income tax purposes.

This presentation will outline:
1. How different states tax non-grantor trusts 2.
How to select the best jurisdiction for a non-grantor trust for income tax purposes.

6/10 4:50PM6:05PM

PFP1914. How lifetime income streams affect asset allocation in retirement

Michael Finke - Chief Academic Officer, The American College

Lifetime income streams such as Social Security, pensions, and private annuities provide a base of safe spending that affects the consequences of taking risk in an investment portfolio. This presentation demonstrates the implications of lifetime income on retirement outcomes such as failure rates and utility maximization, and explains how optimal portfolio allocation is affected by various types of income streams. Attendees will better understand how optimal equity allocations are affected by lifetime income and how to help clients recognize the difference between income risk and portfolio volatility. Learning Objectives:
1) Understand the implications of lifetime income on portfolio risk in retirement.
2) Evaluate how optimal portfolios are affected by the amount of lifetime income within an overall household balance sheet.

6/10 4:50PM6:05PM

PFP1915. Annual Technology Survey (Advisor Technology Trends)

Joel Bruckenstein - President, Technology Tools for Today (T3)

Technology Tools for Today (T3) and Inside Information recently surveyed over 5,500 advisors about their use of technology. This session will discuss the most popular software in each of roughly 20 categories, advisor satisfaction with each product, as well as trends in financial software that attendees need to understand. Learning Objectives:
1) Understand leading trends in advisor software
2) Learn what application your colleagues find the best in each category
3) Understand what software is essential for running a successful PFP business.

6/10 4:50PM6:05PM

PFP1916. Information-Based on Economic Cycle

Daniel Wallick - Principal, Investment Strategist, The Vanguard Group

Session Description: What's the best way to construct a portfolio for high net-worth clients? There's no one right answer. Because investors are subject to their unique circumstances, time horizons and tolerance for risk, every portfolio requires its own unique asset allocation. But it is possible to outline a successful approach.

Learning Objectives:
• Discuss frameworks for successful approaches to portfolio construction
• Apply frameworks to determine appropriate asset allocations based upon investment objectives and desired approach

6/10 4:50PM6:05PM

PFP1917. New Life Settlement and Policy Valuation Best Practices Impacting Planners

Jon Mendelsohn - CEO, Ashar Group, Life Settlements & Policy Evaluation
Jamie Mendelsohn - Executive Vice President, Ashar Group - Life Settlements & Policy Valuations
Jason Mendelsohn - President, Ashar Group

Provisions in the Tax Cut and Jobs Act, compounded by a sustained period of low crediting rates, have thrust life insurance into the life settlement spotlight. Tax practitioners and other planners/advisors, that normally keep some life insurance issues at arm’s length, can now expect an increase in questions from their clients about life settlements. Here’s the good news: You don’t have to be a life insurance expert or hold a life insurance license in order to discuss life settlements with your clients.
1) IDENTIFY their clients in financial transition who may benefit from a life settlement.
2) INFORM their senior clients about the benefits of getting their life insurance policy appraised, using new SMV valuation methodology, prior to lapse, surrender, or transfer of their policy.
3) INCORPORATE life settlement best practices into their processes so that client best interests will be protected and potential liability/reputational risk for discussing life settlements will be mitigated.

6/10 6:15PM6:40PM

ENG19PV02. Make Retirement Benefits a Reality for Your Firm

Mark Schmidt - 401k Internal Wholesaler, Paychex

The AICPA offers this exclusive member benefit to create an easy and affordable way to reduce taxes today and save for tomorrow. Even if you already offer retirement benefits, you could be reducing costs while still working with your own financial advisor.

Tuesday, June 11 2019

6/11 6:30AM6:55AM

ENG19VCC1. Is your tax practice future-ready?

Lyle Benson - President, L.K. Benson & Company
Dan Snyder - Senior Manager - Personal Financial Planning (PA) Advisory Services and Credentialing, Association of International Certified Professional Accountants

Be ready to take the next step in addressing your clients’ tax and planning needs. Your individual, family, and business owner clients’ needs are changing, and they need you now more than ever. Now that the rush of tax season is over, you can turn your attention to some planning of your own. Have you thought about formalizing financial planning in your practice? In this chat, Lyle Benson, CPA/PFS will share
1) How to position your firm securely for the future for your clients, the services you offer, and your current and future staff
2)What the landscape is and why this window of opportunity is important to you and your clients
3) How to position yourself as your clients’ primary point of contact
4) How to deepen your relationship with your clients to have a meaningful impact on their financial lives

6/11 6:30AM6:55AM

ENG19VCC2. Are You Guiding Your Clients Towards a Bright Future? Position Yourself as a Valued Retirement Adviser

Matthew Brock - District Sales Manager, Paychex

Advising your clients on their plans for retirement is more than just setting aside money in an IRA. Find out how to guide them through the important conversations about retirement plans including unique ways to save on taxes, attracting and retaining quality talent, and meeting fiduciary requirements. As your business clients’ most trusted advisor, you are well positioned to help guide them toward a dignified retirement.

Join our session to uncover critical retirement strategies and opportunities to further assist your clients in achieving their financial goals.
1) Review current state of retirement readiness and the regulatory environment
2) Compare features and options to maximize savings potential
3)Highlight the exclusive benefits provided by the AICPA to help you and your clients prepare for retirement security

6/11 7:00AM7:50AM

PFP19SS03. Key Challenges and Solutions to Achieve Financial Wellness – Presented by Prudential

Julie Brandon - VP, Head of Financial Wellness Distribution, Prudential

1) Expert insight into the financial challenges impacting American consumers today including student loan debt, retirement, insurance concerns, etc.
2) Understanding financial wellness and its impact
3) Solutions to help address the most pressing financial challenges

1) Understand the financial challenges individuals are facing today
2) Learn about solutions that can help address the most pressing financial challenges facing American consumers
3) Identify ways to help empower individuals to synthesize and reflect on one’s own financial profile and develop a personalized financial roadmap

6/11 7:00AM7:50AM

PFP19ER05. Developing a Sound Investment Policy Statement for Your Client

Bob Dannhauser - Head, Private Wealth Management, Member Value, CFA Institute

A thoughtfully constructed Investment Policy Statement can be the bedrock of your client relationship, allowing your client (and you!) to remain focused on an agreed-upon strategy and tactics during even the most trying of times. Why, then, is IPS often reduced to a compliance exercise, or just one more stack of papers that gathers dust in your clients' files? In this session, we'll explore the components of an IPS that help keep relationships on track, and discuss how to create, present, and refresh the IPS to be of maximum practical use. One size definitely doesn't fit all, but we'll consider a wide range of dimensions for potential inclusion, and explore how to be thorough without drowning your client in information. Learning Objectives:
1) Participants will understand the full range of dimensions underlying the strategy and tactics they employ on behalf of their client, and be able to discern which should be documented in an Investment Policy Statement for a particular client.
2) Participants will develop sensitivity to how the value of the Investment Policy Statement can be diminished in the absence of a communications strategy and a strategy to refresh and renew the IPS.

6/11 7:00AM7:50AM

PFP19SS04. Frequently asked Questions on Private Real Estate vs Qualified Opportunity Zones - presented by JVM Realty Corporation

Steve Meyer - Chief Investment Officer, JVM Realty Corporation
Maureen Reichert - Partner, Rubin Brown, LLP

Session Description:
Investments in Qualified Opportunity Zones (QOZ’s) are the current hot topic that everyone is talking about. They allow for the realization of a capital gain while deferring the payment of taxes on the gain in exchange for making a new investment in a qualified fund. The gain eligible for deferral can be from any source; the sale of stocks, a business, appreciated real estate, etc.

Is it as simple as it sounds? What are the real economics and requirements? What are the fees, costs, tax savings and time value of money? How does investing in a QOZ compare with the other tax advantaged alternatives?

Learning Objectives:
What are the tax benefits of this relatively new regulation?
What is required to qualify?
What are the likely costs and fees?
Are there any downsides?

6/11 7:00AM7:50AM

ENG19ER01. Tax Planning Strategies Using Virtual Currencies (TAX, PFP)

Shehan Chandrasekera - Partner, JAG CPAS & Co
Ryan Firth - Founder and President, Mercer Street Personal Financial Services

Do you have clients who transact with cryptocurrencies? If so, you’ll want to attend this session! We’ll explore various tax compliance and planning opportunities you should consider when working with your clients. The only guidance we have from the IRS on virtual currencies (also referred to as cryptocurrencies) is Notice 2014-21. Limited guidance presents challenges for tax practitioners, but also allows for some interesting planning opportunities. In this session you will:
1. Gain an understanding of how the IRS treats cryptocurrencies.
2. Discuss compliance considerations to be aware of as a tax practitioner.
3. Determine tax planning strategies to use when working with clients who transact in cryptocurrencies.

6/11 7:00AM7:50AM


Julie Welch - Shareholder and Director, Meara Welch Browne,P.C.

This session will focus on the benefits of using Health Savings Accounts. The following questions will be covered:
- Who can contribute?
- How much can one contribute?
- How are withdrawals taxed?
- What to do if one makes an excess contribution?

Learning Objectives:
1. Determine who can contribute and how much one can contribute to HSAs.
2. Identify how withdrawals from HSAs are taxed.

6/11 8:00AM9:15AM

PFP1918. Optimizing Retirement Income by Combining Actuarial Science and Investments

Wade Pfau - Professor of Retirement Income, The American College

As the baby boomers reach retirement, advisors must solve new problems for clients. Retirement income is different as clients shift their focus from maximizing wealth to creating sustainable income, clients face a greater range of risks, and clients increasingly must solve a lifetime problem which extends far beyond traditional investment theory. Key retirement risks include longevity risk, heighted market risk, and personal spending shock risks. Each risk requires different income tools and risk management techniques. Investments alone and insurance alone may not be adequate to build a comprehensive retirement income strategy. More efficient retirement income solutions can be obtained through careful efforts to combine investment portfolios, income annuities, and whole life insurance into an overall retirement income plan. Learning Objectives:
1) Understand how risks change in retirement.
2) Evaluate the roles of risk pooling and risk premium in building retirement income plans.

6/11 8:00AM9:15AM

PFP1919. Family Business Succession Planning

Nancy Amick - Senior Director, Institute for Family Culture, Abbot Downing

Family owned and operated businesses face unique challenges when preparing for and executing succession planning from one generation to the next. As family business owners contemplate passing the torch to the next generation, thoughtful preparation is key. The most successful businesses are proactive about identifying their future leaders and making an investment in their development. In this presentation, we will discuss current trends in succession planning, why it can be difficult to get started and best practices for engaging and preparing the next generation for increased responsibilities as part of a comprehensive approach to business transition planning. Learning Objectives: 1) Understand the unique opportunities and challenges faced by family business owners who are contemplating succession planning 2) Provide best practices for engaging and preparing the next generation for increased responsibilities in the family business

6/11 8:00AM9:15AM

PFP1920. Taking Stock: Planning with Executive Compensation

Tara Popernik - Director of Research - Wealth Strategies, Bernstein

For many corporate professionals, salary and cash bonus is just part of the reward for work well done. Additional compensation can come in other forms: stock and option awards, contributions to a defined benefit pension plan, or an employer match to a defined contribution 401(k) plan. Some companies also allow employees to defer additional compensation to a non-qualified plan, which may be matched, too. These awards and plans offer attractive opportunities to build wealth based on a company’s success. However, a full compensation review often reveals that an employee is more exposed to the health of the company than she suspects. In our experience, it’s not uncommon to encounter executives who have more than half of their total portfolio tied up in company-related assets. Such concentrations make it essential to evaluate the risk/reward equations of each type of compensation or award. That’s because the building blocks of executive compensation— which include cash, stock, and options—each require a different set of decisions. For example, how much of one’s salary or bonus should be deferred into a company-sponsored investment program, and when should these funds be withdrawn? If one receives restricted stock, should all shares be sold upon vesting, or just enough shares to pay taxes and continue holding them? Options, which offer a leveraged investment in stock, present a different set of challenges due to their finite life span. Should one exercise vested options if the stock has appreciated or wait until expiration, risking that they might be worthless? To make these decisions, executives need to weigh each potential outcome—in an integrated way—since each decision impacts the others. Typically, executives are so focused on effectively stewarding their companies that they have little time to spare for their own financial planning. This presentation illustrates a framework to help executives take the guesswork out of compensation planning by suggesting how to manage various awards to ensure a high probability of realizing personal, charitable and legacy goals. Learning Objectives:
1) Understand how to calculate an executives' total exposure to his or her own company through the various types of options, grants and executive retirement plans.
2) Make recommendations of how much stock exposure to diversify and which forms of exposure (for example, options vs RSUs) to sell first.

6/11 8:00AM9:15AM

PFP1921. Humanizing Technology to Deepen Client Relationships

Evan Carroll - Speaker and Author, Evan Carroll and Associates

Technology promises many benefits to today's planners—efficiency, growth, savings and even intelligence. But what about the human side of technology? Often the benefits of technology come at a human cost, primarily frustration, confusion and distraction. More technology, so the establishment believes, is better. But what if better were truly better? This session is a journey through compelling examples of organizations who have embraced the idea that better is better. And the results? By focusing on better technology—and not just more technology—they’re seeing bigger AND better results. Learning Objective:
1) Discuss how planners can realize the benefits of technology without the downsides

6/11 8:00AM9:15AM

ENG1905. 199A: Beyond the Basics (EST, PFP, TAX)

The addition of Sec. 199A is perhaps one of the most significant changes and opportunities in the Tax Cuts and Jobs Act (TCJA). It is also very complicated from a compliance and planning standpoint. This session will provide a quick refresher of the basics, cover some of the compliance difficulties and provide forward-looking planning ideas. Specifically, this session will cover: • Sec. 199A for Real Estate • Sec. 199A for Insurance and Financial Planning Professionals • Understanding Separate vs. Separable for SSTBs • Sec. 199A with REITs and PTPs Learning Objectives: 1. Understand how Sec. 199A works for both traditional business and SSTBs 2. Understand when a taxpayer can use separate and separable rules

6/11 9:30AM10:20AM

PFP1922. You and Your Clients Best Interests (Followed by the Presentation of the Lifetime Achievement Award)

Mitch Anthony - President, Advisor Insights Inc.

In the advisor/client relationship, it is what we do not know about our clients that can jeopardize prospective and long-term clients alike. Mitch will inspire advisors and provide them with the tools necessary to have more meaningful—and productive—conversations. Audience members will walk away with fresh ideas on how to turn prospects into lifelong clients, as well as how to develop stronger and more fruitful relationships with existing clients.

6/11 10:35AM11:00AM

ENG19SC01. Sponsor Chat Lobby: Abacus Next

Phillip S. Phares - Director of Education, Abacus Next

Join Abacus Next team members in a text chat discussion about services and products that may be of interest to you.  They will also be able to address any questions that you may have.  (Not eligible for CPE).

6/11 10:35AM11:00AM

ENG19PV04. Overview: Personal Financial Planning Certificate Program (EST, PFP, TAX)

Megan Johnson - Association of International Certified Professional Accountants
Dan Snyder - Senior Manager - Personal Financial Planning (PA) Advisory Services and Credentialing, Association of International Certified Professional Accountants
6/11 11:20AM12:10PM

ENG1907. How to Move to a Zero-Tax State (TAX, PFP, EST)

Mark Klein - Esquire, Hodgson Russ LLP

The impact of the Tax Cuts and Jobs Act (TCJA) on the deductibility of state and local taxes has created an additional incentive for taxpayers in high-tax states to move to a low or no-tax state. This session will help participants to:

1) Identify the rules used throughout the United States to get a state to accept a taxpayer’s change of residency;
2) Discuss planning opportunities and traps for the unwary; and
3) Understand the income and other tax implications of changing residency.

6/11 11:20AM12:10PM

ENG1908. 2019 and Beyond - Life Insurance Planning Opportunities You Need to Know (EST, TAX, PFP)

Todd Steinberg - Partner, Loeb & Loeb LLP

This presentation will provide insights into current and likely future planning opportunities with life insurance. We will discuss why insurance is an important asset in a client's balance sheet and how to properly analyze and implement (or refine) wealth transfer strategies that utilize (or already own) insurance. We will conclude with a discussion about how the future in insurance solutions is not bleak but rather exciting and challenging.

Learning Objectives:
1. Understanding the importance of analyzing insurance and the importance of working collaboratively with other allied professionals.

2. Potential sales ideas for current and future insurance needs and opportunities.

3. Wealth transfer opportunities, utilizing insurance, for 2019 and beyond.

6/11 11:20AM12:10PM

PFP1923. Advanced Roth Conversion Strategies

The natural appeal of a Roth-style retirement account is the potential for tax-free growth for life. However, the reality is that creating a Roth account has a “cost” – the upfront tax liability of contributing to (or converting into) the account, which is avoided with a traditional pre-tax IRA or 401(k). As a result, optimal Roth strategies involve not merely contributing to or converting into Roths, but managing the timing and leveraging the available tax law to maximize the strategy. In this session, we explore techniques to maximize Roth contributions, including so-called “Backdoor Roth” IRAs and “Mega Backdoor Roth” 401(k) strategies, and leveraging the Roth recharacterization rules to optimally fill lower tax brackets, and be able to ensure that an investment in a Roth has a positive return before being required to commit to it! Learning Objectives: 1) Compare and contrast the basics of a Traditional versus Roth IRA. - 2) Explain the tax equivalency principal and calculate the amount of after-tax contributions needed to equal the same amount of pre-tax contributions given various tax rates and pre-tax contribution amounts. 3) Identify the “Backdoor” Roth IRA strategy and the considerations for using it. 4) Identify the Mega “Backdoor” Roth IRA Strategy and the rules for successfully implementing the strategy. 5) Explain partial Roth conversion strategies and the additional tax planning flexibility they provide.

6/11 11:20AM12:10PM

PFP1924. Linking Cash Flow Management to Life Planning: A More Engaging & Effective Client Conversation

Amy Mullen - Vice President, Money Quotient

Cash flow management and life planning are services that provide immeasurable value to financial planning clients. By integrating these two processes, research shows that you will be more effective in engaging your clients and empowering them to affect positive change in their lives. Help your clients to focus on what is truly most important to them, and provide tools that will allow them to survive and thrive in all market conditions. In addition, you will develop long-term client relationships by initiating life changing conversations and providing a service that is central to their financial well-being.

1) Explore the reasons why most advisors want to avoid cash flow and life planning conversations.
2) Learn how linking cash flow management and life planning will facilitate effective goals-based financial planning.
3) Learn how to create a powerful decision-making framework based on your client’s own values and priorities.

6/11 11:20AM12:10PM

PFP1925. Latest Research on Risk Tolerance

John Grable - Professor, University of Georgia

This presentation will provide attendees with a comprehensive definition of an individual investor’s financial risk profile, incorporating both objective and behavioral attributes that reflect the interdependence of investors’ underlying attitudes and capacity for risk that are based on ability, need, and tolerance. The presentation will help attendees better understand how client financial risk profiles can (and should) be used in the financial planning and investment management process. Specific strategies will be presented to help financial advisers understand when a risk profile score should be supplemented with additional assessments, and if additional client work is needed, what those steps should be. Learning Objectives
1) Determine how financial advisers utilize the outcomes of various risk profiling tools, objective factors, and professional judgement to arrive at an investment portfolio recommendation that is in the best interest of a client.
2) Describe how a client can be assured that her or his adviser's recommendation is in appropriate.
3) Document how a regulator can be assured that a financial adviser's recommendation is in the client’s best interest.

6/11 12:25PM1:15PM

PFP19NL01. Let’s Talk: Does Gender Really Matter

Susan Tillery - President , Paraklete Financial,Inc.
Jennifer Birchett - Advisor, TrueWealth
Liz Weston - Columnist, Associated Press / Nerd Wallet
Lisa Stone - Principal, AllianceBernstein

We have all heard that women are critical to any successful financial planning practice.  But do you know why?  Come learn!  The panel will share their insight and provide tips on everything from how to recruit and retain top female talent to how to keep the widow as a client when your focus has primarily been the husband who is now dead and she has one foot out the door! 1) Become an advocate and be able to state the case for the importance of gender diversity walk away with fresh ideas and real tools to attract and retain female clients

6/11 12:25PM1:15PM

PFP19NL02. Personal Financial Planning Forum: Deep Discussions on Timely Topics

Enhance your Advanced Personal Financial Planning Conference experience by gathering with your peers in small group discussions to talk about real issues you’re facing in practice. Round-table discussions will be organized by topic and facilitated by PFP subject matter experts.

Attendees will walk away with:
1) Critical insight as to how challenges you’re facing today are being addressed by your peers
2) Expanded relationships within the PFP community
3) Guidance on how to use the PFP community and resources to help you in your practice

6/11 1:25PM2:40PM

ENG1912. Portfolio Management for Non-Portfolio Managers (PFP, TAX)

The course will begin with a review of the common pages of the tax return and a discussion on how to obtain relevant financial planning information from them.  We will then review and discuss an Investment Policy Statement and then move to setting goals for the client.  We will also discuss strategies to implement when the client needs money, how to take it acheive cash flow needs, mitigate risks, etc.  We will then conclude with a discussion on asset classes and volatility as well as structuring a portfolio.

6/11 1:25PM2:40PM

PFP1926. Best Ideas for Retirement Panel

Bob Veres - Editor, Inside Information
Michael Finke - Chief Academic Officer, The American College
Wade Pfau - Professor of Retirement Income, The American College

This session will feature three retirement spending topics. Panelists will kick-off the discussion with retirement income strategies and sustainable spending research and any updated methodologies and research in this area. Then, the group will explore how those work hand-in-hand with a dynamic draw-down approach in the decumulation phase, including safe withdrawal rates. Speakers will include not only the traditional risk factors of interest rates, inflation and standard deviation of various asset classes but also a client’s age, risk tolerance, health and other tough-to-measure criteria. Learning objectives: 1. Discover the latest research and hear differing viewpoints on sustainable spending on a retirement portfolio. 2. Gather information about new and trending retirement income strategies. 3. Uncover ideas and opportunities to help create a dynamic draw-down approach in the decumulation phase. 4. Gain knowledge as to how leading professionals are strategically helping their clients structure cash flow to meet their needs in retirement.

6/11 1:25PM2:40PM

ENG1911. Planning for Clients with a $2 million to $22 million Estate (EST, PFP, TAX)

Steve Siegel - President, The Siegel Group

This session will address how persons not likely to be federal transfer taxpayers should address their income tax and estate planning issues. We will address basis planning, key decisions to be made with existing planning and why and how it may need to be changed. We will address whether existing trusts and wills should be modified, and consider what should be done with a client's life insurance and retirement plans.

Learning Objectives:
1) Gain a general understanding of the best planning considerations and decisions for persons not likely to be federal transfer taxpayers.
2) Review a variety of planning techniques highlighting the importance of income tax planning in today's environment.
3) Address specific suggestions to be addressed with clients to update and improve their planning decisions.
4) Focus on techniques to develop income tax basis enhancement strategies.

6/11 3:40PM4:30PM

PFP1927. How to Buy Happiness

Elizabeth Dunn - Author of Happy Money: The Science of Happier Spending

If you think money can’t buy happiness, you’re not spending it right. Dr. Elizabeth Dunn, co-author of Happy Money, is one of the world’s leading experts on how spending habits shape happiness. She demonstrates that you can get more happiness from your money by following five principles, from choosing experiences over stuff to spending money on others. Along the way, you'll learn about research showing that luxury cars often provide no more happiness than economy models, and that changing how you spend as little as $5 can make a difference for your happiness today.
1) Distinguish material purchases from experiential purchases and describe the relative benefits of these two purchase types for happiness.
2) Discuss the emotional consequences of spending money on others vs. oneself
3) Describe why people may benefit from considering "time affluence" as well as material affluence

6/11 4:45PM6:00PM

ENG1900. From Passion to Profession: How LPGA golfer Cristie Kerr turned her love of wine into Kerr Cellars - Presented by Chase Ink®

Cristie Kerr

In this exclusive women’s wine tasting and networking event, presented by Chase Ink®, world-renowned LPGA golfer, Cristie Kerr, will take us through her journey of turning her passion for wine into a successful business with the creation of Kerr Cellars, which launched in 2013.

In the first portion of the session, we will get to know Cristie as she shares her business and personal tips for success in a conversation with Megan Chandler, Executive Director of Marketing at Chase Ink. Following, Cristie will then lead an interactive wine tasting of her own vintages and share more on how to enjoy the finest wines.

Learning Objectives:

1) Insights around winning in business as a female entrepreneur
2) Identifying strength and weaknesses in building a winning team
3) Tips for creating and nurturing a culture of excellence

6/11 4:45PM6:05PM

PFP1928. Best Planning Ideas (Preceded by the Presentation of the 2018 Distinguished Service Award)

Ted Sarenski - CEO, Blue Ocean Strategic Capital
Steve Siegel - President, The Siegel Group
Lyle Benson - President, L.K. Benson & Company
Julie Welch - Shareholder and Director, Meara Welch Browne,P.C.

The Best Ideas Panel will pull together the best thinking from the first two days of the conference. We will give the attendees practical planning strategies that affect their clients that they can implement now. Topic will cover thought leadership in the income tax planning, estate planning, retirement and other areas as well as some of the general sessions. Our panel consists of individuals who are recognized experts in each area and consistently ranked as our top speakers at the conference. Learning Objectives:
1) Implementable best planning ideas from across all the sessions from the first two days of the PFP Conference.
2) Current topics including tax planning, estate planning, retirement, elder planning, and other financial planning topics will be presented in a practical format.

6/11 6:15PM6:40PM

ENG19EL02.5. What's keeping your clients up at night? (EST, PFP, TAX)

Susan Tillery - President , Paraklete Financial,Inc.
Dan Snyder - Senior Manager - Personal Financial Planning (PA) Advisory Services and Credentialing, Association of International Certified Professional Accountants

Clients’ needs and expectations continue to change. Are you doing all that you can to make sure you are still their go-to adviser? In this session, hear Susan Tillery, CPA/PFS and Dan Snyder, CPA/PFS, speak about the demographic shifts and changing client expectations and how you can continue to serve their needs. Susan will also demonstrate how she uses the Personal Finance Scorecard to find out what really is on her clients’ minds.

Learning Objectives:
Gather information about key trends and demographics that impact clients today.
Uncover the latest data which leads to changing needs.
Learn how to use the Personal Finance Scorecard to serve clients.

Wednesday, June 12 2019

6/12 6:30AM6:55AM

ENG19VCC3. Stop Overworking Prep, Comp, Review

Tyler Anderson - Manager of Audit Innovation, Accountability Plus

In this chat, we will dig into reasons firms tend to overwork prep, comp and review engagements along with some strategies and technology that can help get your firm delivering high quality financial statement services as efficiently as possible.

• Identify places where you might be overworking engagements
• Identify action steps to take to better balance quality and efficiency in these engagements

6/12 7:00AM7:50AM

ENG19SSK01. BONUS KEYNOTE: Scoring Big in Business - presented by Chase Ink

John Elway - Denver Broncos , General Manager and President of Football Operations

John Elway, Hall of Fame quarterback, General Manager and President of Football Operations for the Denver Broncos and entrepreneur, discusses how managing a football team is similar to running a business – and the secret to succeeding at both.

Learning Objectives:
1. Understanding the “mission critical” role CPAs and Accounting Professionals play in helping business owners make decisions that help their business
2. Tips on leadership, how to build the best team, ways to be more productive, stay inspired and grow your business

6/12 8:00AM9:15AM

ENG19K02. Reimagine

Barry Melancon - President and CEO, American Institute of CPAs CEO, Association of International Certified Professional Accountants , Association of International Certified Professional Accountants
William Reeb - CEO, Succession Institute,LLC

The digital era has brought about a blistering pace of change that’s only getting faster. It’s rapidly resetting consumer expectations and challenging organizations to disrupt themselves to remain relevant. And it’s bringing enormous opportunity for the accounting profession. To lead our clients and employers through these increasingly volatile times, we must open ourselves to new possibilities – reimagining the services and skills we offer to keep the profession vital and relevant well into the future.

You’ll learn:

1) The latest trends reshaping the accounting profession
2) How technology can enable us to enhance quality in existing service areas, and provide opportunity in new service areas our clients and businesses increasingly demand
3) How to evolve our skillsets to remain trusted advisors in an increasingly digital world

6/12 9:15AM9:40AM

ENG19WA01. AICPA & CPA Practice Advisor Top 25 Women in Accounting Awards

6/12 9:40AM10:30AM

ENG19K03. Leading Through Organizational Transformation — A Conversation With Simon Sinek

Simon Sinek - Optimist & Author
6/12 10:45AM11:10AM

ENG19EL01.6. Financial Planning and the Future CPA - presented by eMoney

Celeste Hernandez Revelli - Director, Financial Planning, eMoney

As client experience demands for planning services increase and industry pressures to stay competitive in the digital age persist – CPAs are turning to Financial Planning and finding success. Join eMoney’s Director of Financial Planning, Celeste Hernandez, CFP® as she uncovers the important role planning will play in the future success of CPAs and how shifting your focus today can mean transformational growth for your business.  

6/12 10:45AM11:10AM

ENG19SC03. Sponsor Chat Lobby: Paychex

Jessica Battaglia - Human Resources Consultant, Paychex
Margie Bassford - Human Resources Consultant, Paychex

Join Paychex HR Professionals in an online chat, where you can submit questions and stay informed as Paychex responds to inquiries about solutions that help make payroll, HR, benefits, and insurance simple for your clients. (Not eligible for CPE).

6/12 10:45AM11:10AM

ENG19PV07. Tips on Maximizing your PFP Section Member Benefits (PFP)

6/12 11:30AM12:45PM

PFP1931. Health Insurance for Early Retirement

Carolyn McClanahan - Founder, Life Planning Partners, Inc.

The Democrats took back the House and health policy is again in flux. Will we turn to Medicare for All? Dr. McClanahan will cover the latest in health policy and how it relates to you, your practice, and your clients. In addition to the latest health policy sagas, she will cover current options for health care coverage for those not eligible for Medicare.

Learning Objectives:
1. The advisor will learn the current status of health care reform and understand the different versions of Medicare for All.
2. The advisor will learn what they can do to help their clients now with navigating our crazy health insurance system.

6/12 11:30AM12:45PM

ENG1918. IRA Planning Update (TAX, PFP)

Ed Slott - Partner, Ed Slott & Company

This session will cover the best retirement tax planning strategies, after tax reform. The program will show advisors how to increase consulting income by identifying the planning areas where CPAs and other financial planners can add the most value to clients. Also included will be the latest cases and rulings, many of which are not widely publicized, yet apply to all clients with retirement accounts. Find out the latest in the world of IRA tax planning so you can share this with clients who will be looking to you for guidance on making critical retirement decisions. This will add to your value as a key retirement advisor. Learning Objectives:
1) To identify the retirement tax planning areas where advisors can add the most value and increase consulting income
2) To be aware of the latest tax and IRA distribution decisions from recent cases and rulings. These will apply to your clients who are relying on you for the right advice before making major decisions affecting their retirement savings.
3) To learn how to avoid the most costly IRA mistakes made by CPAs. Many of these errors are fatal. They cannot be fixed and the consequences are financially disastrous, to both you and your clients.
4) To immediately provide valuable and profitable information to clients who are at risk of making errors. They are not getting this information from their typical financial advisor. Be seen as a proactive retirement advisor, as opposed to reporting on events that happened last year. That’s too late.

6/12 11:30AM12:45PM

ENG1919. QSBS: The Quest for Quantum Exclusions (Queries, Qualms & Qualifications) (PFP, TAX)

Paul Lee - Global Fiduciary Strategist, Northern Trust Company

Qualified Small Business Stock (QSBS) under Section 1202 is not just for tech companies anymore. It’s time to reconsider QSBS because the new tax act has paved the way for closely-held companies to benefit “bigly.” QSBS provides an exciting array of benefits (and a surprising alternative) for owners of new and pre-existing business (large and small): (i) 100% gain exclusion on sale; (ii) tax-free rollover of gains; and (iii) a chance to “stack” (multiply) and “pack” the exclusion by 10 times (maybe more). While the benefits of QSBS are straightforward, the qualifications and questions surrounding QSBS planning are far from it. This presentation will discuss planning opportunities, unanswered questions, potential pitfalls, and best practices in the quest for quantum QSBS exclusions.

Learning Objectives:
1. Why is the time finally right for QSBS? What has changed since its enactment?

2. Basic elements and qualifications of QSBS.

3. Planning to maximize QSBS exclusions.

4. Common mistakes and pitfalls.

6/12 11:30AM12:45PM

PFP1929. Longevity Annuities

Michelle Richter - MD, RET Solutions, Milliman

This session will provide a theoretical framework for analyzing and structuring lifelong retirement income plans for private clients that include longevity annuities. It will provide an update on a number of product, practice, and financial planning modeling advances that have occurred recently, it will review the practical usage of some of the existing products in this space, it will introduce how we envision new products could enter this space, and it will discuss how and why, from a practitioner's perspective, these advances and asset classes can be implemented in advising private clients and managing their assets and investment portfolios. This will be an intermediate to advanced session that will be of interest to client advisors, investment managers, financial planners, accountants, and family office professionals.

Learning Objectives:
1) Update on developments in the structure of longevity annuities and variants thereof in retail retirement portfolios.
2) Update on the availability and the practical usage of longevity-linked investments as non-traditional asset classes for private clients.

6/12 11:30AM12:45PM

PFP1930. Behavioral Aspects of Portfolio Construction

Vincent Tiseo - Global Head of Business Practices, Goldman Sachs

When constructing client portfolios, we often focus on the logical and analytical aspects and forget that our clients make decisions based on the more behavioral and psychological factors. In this session, we will describe the latest thinking in advanced portfolio construction, starting with the analytical basis and then describing how to best communicate these concepts to clients/prospects. We will examine behavioral decision-making and the psychological factors that influence why client do, or do not, take action on our recommendations. Additionally, we will explore better ways to communicate our information in a simple, easy-to-understand format, so that clients/prospects are motivated to take action and implement recommendations to their overall portfolio construction. Learning Objectives:
1) Portfolio Construction- How to build better portfolios to include risk budgeting, asset allocation, and overall design, based on clients' stated needs.
2) Behavioral Finance- with emphasis on the biases, emotions, and psychological factors that influence client investment decision-making
3) Client Communications- how to best translate complex portfolio construction ideas into a simple, easy-to-understand format so that clients can make sound decisions regarding their investments and overall portfolio construction (to achieve their long-term goals).

6/12 1:00PM1:25PM

ENG19EL01.7. Preparing for Outlier Events That May Trigger the Next Bear Market, presented by Fox Financial

Deborah Fox - CEO & Founder, Fox Financial Planning Network

Most advisors and their clients understand we have now experienced a bull market for over a decade. Since the markets are cyclical, we know an imminent bear market is on the horizon. No one can pinpoint when it will arrive. However, both advisors and clients can prepare ahead of time so when the bear market comes growling and baring its teeth, there is a specific, well thought out plan in place to be implemented to keep both advisors and their clients as calm as possible, as well as preventing catastrophic losses. This session will be presented by Deborah Fox, an advisor who has personally dealt with three bear markets over the past thirty years. During the 2007-08 financial crisis, she guided her clients to escape the large losses that most investors experienced. Since then, she has developed a system and checklist to keep both her and her clients as calm and rational as possible during scary times when a negative outlier event arrives. Deborah will share her Outlier Bear Market Checklist with you and provide you with options for how you can expertly guide your clients to make good decisions during tumultuous times. Preparing ahead for the next inevitable stock market decline will empower you and your team and demonstrate to your clients that you stand out as an advisory firm (and may very well get you some referrals)! Deborah Fox CEO & Founder of Fox Financial Planning Network for CPAs PFP Section Partner & Presenter for “Building a Tax & Financial Advisory Business” Workshop Founder & Senior Advisor of Essential Planners A Flat Fee Wealth Management Firm Financial Advisor since 1987.

Learning Objectives:
1. Help advisors and their clients think through how to come up with a specific plan ahead of time for when the next Bear Market hits so they can keep their emotions in check.
2. Provide a checklist of suggested actions advisors can take when the next Bear Market arrives.
3. How to effectively communicate to clients during scary times.

6/12 1:55PM2:45PM

PFP1932. Differentiation is the Challenge – Niche is the Solution

Stephen Wershing - President, The Client Driven Practice LLC

The services of most advisors look the same to prospective clients. To attract clients, advisors need to demonstrate how they are different in a way that is valuable to their target market – a niche. In addition, almost all clients would benefit from an advisor who has a deeper understanding of their particular situation and needs; to have the opportunity to work with a specialist in what is unique about them. This course teaches practitioners how to develop an understanding of the more detailed, subtle and nuanced needs beyond the basics and to strengthen their planning abilities for the group of clients they want to be better prepared to serve and create a communication strategy that projects that difference. Learning Objectives: 1) Describe when Practice Standards may require a deeper understanding of the client situation. 2) Determine what additional expertise is required to develop and deliver competent advice to a specialized population. (i.e. Assist clients in developing a deeper understanding about the unique aspects of their situation and be able to deliver counseling tailored to that client's unique requirements or persuade a client to engage in a deeper planning process than they may have been anticipating after talking to a generalist planner)

6/12 1:55PM2:45PM

PFP1933. Comparison of ETFs vs Mutual Funds

Dave Nadig - Managing Director,

ETFs have brought in over $1 Trillion in new money since the financial crisis, yet traditional mutual funds have experienced net outflows in the same period. So what's the deal? Are ETFs a plug-and-play substitute for mutual funds? What special concerns should advisors and intermediaries have when recommending ETFs for their clients? And are there any potholes in the road that a smart investor can avoid? This provocative one hour session will go beyond "ETFs 101" and focus on what makes ETFs such a powerful -- and sharp -- tool in the toolbox.

Learning Objectives:
1. Gain a deeper understanding of the facts (and fictions) around ETFs.
2. Discuss clear methodology for evaluating ETFs for a given use case.

6/12 1:55PM2:45PM

ENG1921. Planning for Aging & Ill Clients (EST, TAX, PFP)

Bernard Krooks - Founding Partner, Littman Krooks, LLP

This session will discuss issues of importance for your clients as they age, including issues relating to how to pay for illnesses, including long-term care. The speaker will address how to plan for incapacity and the various tools available to clients to protect their assets from the catastrophic costs of long-term care. The information learned at this session will be applicable to your entire client base and you will leave with an understanding of many helpful ideas and tools that your clients will appreciate. Learning Objectives:
1) To learn about issues of importance to clients as they age and become ill
2) To learn how to plan for incapacity and how to pay for long-term care.

6/12 1:55PM2:45PM

ENG1922. Marriage & Divorce After 2017 Tax Act (TAX, PFP)

Eric Green - Partner, Green & Sklarz LLC
Sheila Charmoy - Attorney, Charmoy & Charmoy

Many things come out in a divorce, not least of which are tax and financial planning issues like undisclosed foreign bank accounts, fraudulent returns, etc. The 2017 Tax Act has also impacted tax planning around divorces. This panel will cover what accountants need to know about divorce, the changes made by the 2017 Tax Act and how they impact divorce planning and analysis, and the potential tax issues that should be considered before the divorce agreement is finalized.

Learning Objectives:
1. Understand the tax changes made to divorce arrangements under the 2017 Tax Act
2. Describe the potential issues that arise in a divorce surrounding tax issues and prior returns
3. Explain the steps to resolving potential tax issues before the divorce is finalized

6/12 3:00PM3:50PM

PFP1934. Transitioning to Medicare

Elaine Floyd - Director of Retirement and Life Planning, Horsesmouth

The transition from employer insurance to Medicare is fraught with confusion. Clients turning 65 or leaving employment must leave the safety and simplicity of their pre-selected and subsidized employer plan to the wild world of Medicare, with all its parts, multiple enrollment periods, and private insurance options to fill the coverage gaps. This session will cover health insurance in retirement: how Medicare works, how to choose private insurance to go with Medicare, and how to establish a health care budget. Attendees will learn:
1) The steps clients must take at retirement to ensure continued health care coverage under the Medicare system.
2) How to help clients evaluate their health insurance options upon turning 65 How to estimate health care costs in retirement

6/12 3:00PM3:50PM

PFP1935. Why Great Client Service is Table Stakes & How It Will Differentiate Your Business

Julie Littlechild - Founder, Absolute Engagement

The good news is that clients are satisfied and that they’re loyal. The bad news is that that simply isn’t enough if you want to differentiate your business and drive meaningful growth. Drawing on new investor research, Julie will examine how the most progressive firms are shifting from a focus on great client service to a focus on a meaningful client experience as a way to differentiate their businesses. She’ll walk through a step-by-step plan to design a client experience that is not only engaging, but will make you magnet for exactly the right clients. You'll walk away with a clear vision for a differentiated client experience and plan to get there. Participants will understand: 1) The drivers of an extraordinary client experience 2) The components of a client experience design framework 3) The specific steps to take to design a differentiated client experience

6/12 3:00PM3:50PM

PFP1936. SALT Limitations and Charitable Planning for Tax Purposes

The doubled standard deduction and the $10,000 SALT cap shattered normal itemized deduction planning. Planning to mitigate the cost of the SALT cap is possible and often prudent. Moreover, the changes compel the charitably inclined to embrace more complicated strategies. This session will discuss short-term “tactical” strategies as well as long-term “strategic” ideas to reduce your clients’ income tax burden following the “simplification” of deductions. This will include techniques like itemizing every other year, using donor-advised funds, private foundations, charitable trusts and donations of securities. We will also discuss how to use incomplete non-grantor trusts and other trusts to enhance both your SALT and charitable giving deductions. Learning Objectives: 1. Understanding advanced charitable strategies 2. Understanding non-grantor trusts 3. Understanding the IRC§642(c) charitable deduction

6/12 3:00PM3:50PM

PFP1937. How to Evaluate Annuities in a Financial Planning Context

Robert Huebscher - Advisor Perspectives, CEO
Michelle Richter - MD, RET Solutions, Milliman
Paula Hogan - Advisory & CEO, Hogan Financial

We will discuss two types of annuities: single-premium immediate annuities (SPIAs) and deferred-income annuities (DIAs). The goals of the session include answering the following questions:
• How can advisors determine whether either of those annuities is appropriate for a client?
• What are the red flags to watch out for that would indicate an annuity is inappropriate?
• What is the best way to present the pros and cons of annuities to clients?
• How can advisors determine if they can replicate or approximate the cash flows of those annuities with traditional investment products? (for example, comparing a SPIA to a bond ladder or a DIA to a zero-coupon bond)
• What is the best way to purchase those annuities?
• How do I systematically incorporate SPIA/DIA into client recommendations?
• If I’m a fee-only advisor, can I advise on portfolios that include annuities?
• Why do annuities feel expensive?
• How do you overcome the annuity illiquidity objection?
• How do I systematically communicate to clients the value of the income stream they’re buying with SPIA/DIA when the brokerage/custodial statement doesn’t currently cite this metric?

6/12 4:05PM4:30PM

ENG19EL01.8. Creating a better wealth experience with Stories, Sketches, and Scripts, presented by Loring Ward

Theron Schaub - VP, Strategic Relations, Loring Ward

Learn powerful Stories, Sketches, and Scripts that your clients can connect with. You will learn how to communicate and incorporate common investment principals in your client meetings and presentations. The principals include how to explain risk, diversification, how markets work, and the importance of having a financial advisor. You will walk away with simple drawings that tell a powerful story.

6/12 4:50PM6:05PM

ENG1928. What you need to know about Social Security (PFP, TAX)

10,000 people a day become eligible for Social Security benefits. Your clients are among this group. Learn what you need to know to give them the best advice in this important income area. Objective: 1) Learn when an optimum time to begin Social Security benefits may be for different situations 2) Learn many of the Social Security benefits available beyond regular retirement Social Security benefits.

6/12 4:50PM6:05PM

ENG1929. Inspector Gadget (PST, PFP)

David Cieslak - EVP, Chief Cloud Officer, RKL eSolutions, LLC

Gizmos and gadgets have become an indispensable part of our digital lives – ever transforming the way we work, play and live. From cloud computing, mobile and hybrid devices to entertainment, home automation and the Internet-of-Things – every aspect of our days are impacted by the latest technology offerings. Join Inspector Gadget as he shares cutting edge tech trends and the hottest gear that every user will want to consider in the months ahead. Learning objectives: 1) Understand the latest technology trends and the impact these trends will have on next generation devices 2) Identify where to wisely invest in new technology, and what to avoid

6/12 4:50PM6:05PM

ENG1930. Advanced Post Mortem Estate Planning (EST, PFP, TAX)

Often the most important planning takes place after the client dies. This session will discuss the various income tax, estate tax, fiduciary income tax and generation skipping tax elections that are available after death to accomplish the best tax and dispositive objectives for the client. A checklist of planning opportunities, complete with authoritative citations, will be included in the material. Learning Objectives: 1. Learn how to protect the fiduciary from liability for unpaid tax liabilities. 2. Discover the numerous tax saving elections available to the fiduciary which affect the disposition of the client's estate.

6/12 4:50PM6:05PM

ENG1936. (Repeat of PFP19001) A First Look at IRA Life Expectancy Payout Changes Under the "Secure Bill" and the Best Ideas so Far (PFP, EST, TAX)

Ed Slott - Partner, Ed Slott & Company

In the biggest bill for retirement planning in years, Congress is poised to change the law for life expectancy payouts to either a five- or ten-year payout. This legislation has strong bipartisan support and is supported by the President. Advisors, CPAs and lawyers will need to quickly pivot with innovative strategies for this new paradigm. If you wait until this bill is signed before beginning to pivot you will miss the 2019 planning opportunities. This class will cover: 1) Understanding the change in life expectancy payouts on traditional and Roth IRAs 2) Impact of the loss of deferral and bracket compression on wealth transfer planning 3) Using CRTs to maintain deferral and bracket management - the law and the math 4) Roth conversions for better bracket management and greater wealth transfer 5) Designing IRA trusts and the terrible payout result with RMD conduit trusts - the law and the math 6) Using IRA trusts in low tax states to achieve state tax savings by avoiding or delaying the state taxation of the lump sum payout 7) Using single life insurance to enhance bracket management - the unbiased math 8) Using Second-to-Die insurance to increase wealth transfer 9) Urgent action steps for ill and dying clients including avoiding conduit trusts and using out of state trusts. 10) Charitable strategies for the mass-affluent and the wealthy

Thursday, June 13 2019

6/13 6:30AM6:55AM

ENG19VCC5. Recent financial fraud activity: What can be done to prevent it?

Brian Fox - President and Founder,

Description: An alleged $10 million fraud this past fall involving the parent company of Newsweek involved the creation of a fictitious auditor along with fake financial statements. In another recent fraud, a Pennsylvania church administrator is accused of scamming more than $1.2 million from his employer, in part by creating fake audit reports to deceive the church’s board of trustees. Unfortunately, similar frauds are more common than you think as it can be too easy to manipulate financial information, and most aren’t covered by the media. These cases and others like it highlight the need for protection against bogus audit reports, but what can be done to prevent it from happening? Join us as we discuss how financial fraud is occurring and steps you can take to protect your firm and clients.

Learning Objectives:

1) Identify ways financial fraud is occurring
2) Describe the impact and cost of fraud
3) Determine steps you can take to protect your firm and clients’ businesses

6/13 6:30AM6:55AM

ENG19VCC6. CPAFMA: Connecting in Ways to Reveal the Way Forward

Ann White - Regional Human Resources Manager, BDO USA LLP
Joyce Arthur - Alliance Client Services Support Manager, BDO Alliance USA
Sharon Trabbic - Chief Operating Officer, William Vaughan Company

This virtual coffee will provide the Conference’s virtual attendees with some insights as to CPA Firm Management Association and the role of the firm manager and what it means to firms today and how the position and professional can connect to reveal future growth and success of the firm, regardless of firm size.
Learning Objectives:
1) Participants will understand the role the firm manager/COO plays in a CPA firm.
2) Participants will be able to determine when a firm is ready for a firm manager/COO.
3) Participants will be able to evaluate the responsibilities a firm manager/COO should be responsible for based on firm size.

6/13 8:00AM9:15AM

ENG19K04. Stress-Testing America's Prosperity

Zanny Minton Beddoes - Editor-In-Chief, The Economist

For years, America's economy has led the rest of the developed world, but will the U.S. remain the global dynamo or is the country’s ongoing recovery built on an unsustainable pile of debt? Minton Beddoes examines the economic outlook from American and global perspectives, offering up-to-the-minute insight on policy-makers' priorities and expertise on the likely direction of issues, ranging from job creation to the deficit's effect on global interest rates to potential financial regulation.