Business development professionals in accounting firms often have dual responsibilities – to personally generate opportunities while also leading and supporting others in doing the same. Successfully guiding a team of accountants and consultants through a process to win, retain, and grow profitable client relationships requires a mastery of several vital skills.
Participants will learn about the six essential skill areas in effective growth leadership. We will cover approaches that successful growth leaders take to:
With digital marketing taking off at light speed many marketers and partners focused on growth and business development are trying to get their hands around marketing automation and how to make it successful in their accounting firm. In this session we will hit many hot topics and common questions when thinking of digital marketing. In this session you will learn:
Some of the topics covered will include: